Brian Solis is een fraaie drieluik aan het schrijven over Personal Branding en het gebruik van social media:

Unlike micromedia tools such as Twitter, Plurk, Identi.ca, FriendFeed, as well as social network profile pages where brevity is promoted and rewarded, blog posts inherently boast the ability to share expanded content, text, video, audio, images, tags, links, to more effectively and deeply express, explain, and support the ideas and context related to any given topic.

PR 2.0: The Socialization of Your Personal Brand – Part II.

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